Potlatch is an atelier agency that moves brands
0ut of the 0rdinary.

We find what's already extraordinary in your brand.
Then we make the world look.

Potlatch is an atelier agency that
moves brands
0ut of the ordinary.

We find what's
already extraordinary
in your brand.
Then we make
the world look.

Potlatch is an atelier agency that moves brands 0ut of the 0rdinary.

We find what's already extraordinary
in your brand. Then we make
the world look.

WHAT WE DO

WHAT WE DO

Potlatch solves the challenges luxury brands face and empowers

them to surpass their ambitions.


We come in…

Potlatch solves the challenges luxury brands face and empowers them to surpass their ambitions.

01

If your luxury product needs a world to live in.

02

If you want your experience to be a cultural memory.

03

If you need your brand claim to be a living ritual.

04

If you’re defending your place in a competitive category.

05

If you have brand recognition, but lack a deeper desire.

HOW WE WORK

Our Foundation


Our creativity is built on anthropology. We dig into what your brand has and what it doesn't know it has. We find what's already extraordinary. Then we conjure the worlds, create the meaning, and provoke the desire that moves it out of the ordinary.


A potlatch is a ritual of radical and symbolic excess. An act of giving that breaks from the ordinary to redefine status, power, and meaning. We work the same way. 

The Tetrad

Our Foundational Tools


We use structured creative and strategic frameworks to uncover the out of the ordinary idea already living within a luxury brand. From there, we build the narrative codes, rituals, and experiences that bring it to life and deepen its cultural resonance. 

Our Foundational Tools


We use structured creative and strategic frameworks to uncover the out of the ordinary idea already living within a luxury brand. From there, we build the narrative codes, rituals, and experiences that bring it to life and deepen its cultural resonance. 

The Luxury Wheel

Together


The Luxury Wheel is focused on luxury. It tells us where the opportunity lies. The Tetrad delivers a wider perspective on the subject. It tells us how far an idea can evolve.


Together, they turn luxury thinking into brand platforms with substance, cultural force, and staying power.


Together


The Luxury Wheel is focused on luxury. It tells us where the opportunity lies. The Tetrad delivers a wider perspective on the subject. It tells us how far an idea can evolve.


Together, they turn luxury thinking into brand platforms with substance, cultural force, and staying power.


INNOVATION SESSIONS

INNOVATION SESSIONS



Start with an Innovation Session. Start with a creative Potlatch.


An Innovation Session, our creative strategy workshop, is a bespoke creative Potlatch for your brand. We give ourselves over to a complete, 360° study of your brand and product, and together with you, we extract new insights, opportunities, and dimensions to explore.


This session is for brands looking for the idea that cultivates desire, reinforces distinction, and builds a world that only they can inhabit. 


Innovation sessions blend anthropology, strategy, luxury, and philosophy with world-class

creative talent. They directly fuel new product development, campaign platforms, and experiential activations, uncovering your brand’s next "out of the ordinary" move.   





Start with an innovation session.

Start with a creative Potlatch.


An Innovation Session, our creative strategy workshop, is a bespoke creative Potlatch for your brand. We give ourselves over to a complete, 360o study of your brand and product, and together with you, we extract new insights, opportunities, and dimensions to explore.


This session is for brands looking for the idea that cultivates desire, reinforces distinction, and builds a world that only they can inhabit. 


Innovation sessions blend anthropology, strategy, luxury, and philosophy with world-class creative talent. They directly fuel new product development, campaign platforms, and experiential activations, uncovering your brand’s next "out of the ordinary" move.   


Uncover

→

-

Inspire

→

-

Define

→

-

Out of the ordinary



Campaign platforms ignited by an innovation session





Campaign platforms ignited by

an innovation session

Highland Park Between You and I

Highland Park Between You and I

The Macallan Timeless Collections

The Macallan Timeless Collections

The Macallan Red Collection

The Macallan Red Collection