An ambitious refresh for Juvé & Camps

Established in 1921, Juvé & Camps is a family-owned winery located in the Penedès region of Spain. Heritage, craft, and refinement are core to the brand. Our objective was to elevate Juvé & Camps on its premiumisation journey, positioning it in the world of aspirational luxury.

We began by digging deep into Juvé & Camps’ history, conducting research that unearthed compelling stories that later became the inspiration for new products.

We reimagined and refreshed the Juve & Camps identity, centring on the ampersand as a symbolic, iconic element representing the local & universal, heritage & modernity.

With a bold creative direction, we created a campaign that celebrated the brand’s 100-year legacy of crafting premium Cava and refined its storytelling across key touchpoints.

Finally, we brought this visual transformation to the public with a year-long premium content strategy and initiatives. These included Juvé & Camps’ presence as the official supplier of sparkling and still wines at the 37th Louis Vuitton Copa América, a collaboration that aided Juvé & Camps on its way to becoming a luxury brand.

Services: Brand Identity Refresh, Creative Direction, Campaign Development, Content Strategy