Bridging the gap between Maison de L’Asie’s storytelling and audiences

Maison de L'Asie builds every fragrance from its creator's memories of life in Asia. The work is rich, but the brand had no clear way to show it. We gave it one: the perfume of an unexpected Asia.

This new brand positioning – the distilled essence of Maison de L’Asie’s intricate and emotional world – gave us a foundation on which to build a new architecture for the brand.

We split the fragrances into chapters, so each scent takes the wearer on a journey across Asia, and built experiential sample boxes to carry that story into people's hands. We refined the packaging – bottles, sleeves, boxes and logo – into something restrained and tactile, and added scented candles that echo the fragrances.

We turned the website from a storefront into a cinematic narrative that guided visitors through the chapters, the inspirations, and the scents with film, music, and sound.

Finally, we created a new special edition range for Maison de L’Asie. The Master Perfumer Collection invites the world's most visionary perfumers to create without limits, allowing the brand to reach a new audience of perfume enthusiasts.

Services: Brand Strategy, Brand Identity Refresh, Packaging Design, Digital Experience, Product Innovation