The brand was in need to be seen to be appreciated

We partnered with The Glenrothes to reposition the brand within luxury whisky, creating a distinctive expression of its heritage for global audiences.

Our comprehensive rebranding strategy introduced a modern, sophisticated logo and a bold new colour palette, reflecting the brand’s provenance while appealing to contemporary audiences.

We redesigned the packaging architecture to strengthen the brand’s shelf presence. The new sleeve design introduced greater visual weight, with a more prominent label.

Beyond the core range, we developed a series of limited-edition releases, including seasonal Halloween editions and premium 40-Year-Old and 50-Year-Old expressions created specifically for the Chinese market.

The result is a more cohesive and elevated brand experience that positions The Glenrothes confidently within the world’s most prestigious whisky houses.

Services: Rebranding, Brand Identity Refresh, Packaging Design