Launching Highland Park’s oldest ever whisky. Crafting a rare, remote, remarkable miniature world.

J.N. Kapferer wrote: "When buying a luxury product, the buyer is buying a little piece of the country the product comes from." Highland Park 56 is just that. We built our campaign from there.

The oldest whisky released by the remote Orkney distillery, the 56 is a distillation of the archipelago's nature, culture, and craftsmanship.

We commissioned master miniature artist and filmmaker Sebastian Jern to take us inside the bottle to discover Orkney, its landscapes, the Highland Park Distillery and the origin story of the whisky.

Everything in the film was handcrafted. Every scene. Every object. Down to the miniature casks and the real numbers on their stamps. The film is an embodiment of time, craft, and exquisite attention to detail, just like the whisky.

The Hero Film built a world we extended into a campaign led by a hero Key Visual and a suite of photography, and intimate events for Highland Park’s most exclusive customers.

The result is a campaign that celebrates craftsmanship and beauty, and earned Highland Park their highest ever view count and engagement on a social post. A fitting homage to this Rare, Remote and Remarkable whisky.

Services: Creative Direction, Content Production, Campaign Development, Experiential Event Design